New Arrivals – What Are We Counting Down For? People don’t want to miss a bargain – hence countdown timers being the perfect tool to prompt them into action so that they are more likely to go ahead with purchasing. This is because 90% of the information which is transmitted to the human brain is visual, so it is an easy way to use urgency to drive action.įurther, visual animations are also processed thousands of times faster than still images.Īnother example of countdown timers creating a sense of urgency is in an experiment undertaken by Dutch eCommerce agency, De Nieuwe Zaak, where they found that the presence of a timer alone created an 8.6% increase in conversions. The reason this works is that it creates a sense of urgency, particularly if you use an animation of a ticking timer or a clock, an actual symbol of time passing. One of the primary features of countdown timers on Overlays is to signal the end of a sale. Let’s take a look at some of the ways you can use countdown timers in Overlays to encourage sales and reduce basket abandonment. The obvious advantage of using countdown timers is the sense of urgency that they create, but they can also be used to announce a number of things, such as the end of a sale, new arrivals, big events and free delivery deadlines. One of the most powerful ways to do that is by leveraging the fear of missing out in the form of countdown timers.Īnd where better to grab a visitor’s attention than in an Overlay. Getting traffic to your site is only half the battle, once they arrive you need to engage them and capture their interest. When you’re spending a huge percentage of your budget on driving traffic to your website, it can be increasingly disheartening when visitors aren’t buying there and then. Have you ever been on a site and immediately seen a timer which tells you how long you have left until you no longer qualify for free or same day delivery, or how long is left until a discount runs out?
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